FXP @ Tazz One

In business, the more you understand and know about your customers, the better you can understand their needs and convert those needs into dollars in your account.

In todays' business climate, a Client Management System (CRM, CMS) is invaluable as a tool and also probably one of the most underutilized pieces of critical software in the market place today.

A carefully chosen and properly implemented CRM will give you all the information that you need on your client and allow you to understand :

• - Who they are
• - What they buy
• - When they buy
• - How they buy

all critical information when it comes to creating, leveraging and implementing a successful marketing strategy which in turn means more dollars in your pocket and more sales.

In order for your chosen CRM system to be effective in any way you will need to feed into it as much information as possible.

Remember the old adage here - Garbage In means Garbage Out.

Feed your CRM with the information that you require, treat it appropriately and you will wonder how you ever did business without it!

Including information into your CRM about all your client interactions will stop any duplication and hence allow you to send one 'clear' message to the customer.
All pertinent information regarding your clients should also be religiously maintained and updated:
- Names
- Company
- Industry
- Contact People Within Organisation
- Email addresses
- Address and Phone details

I personally know of plenty of my own clients who have used the Tazz One CRM to satisfy little customer needs such as whether they drink tea or coffee and how they take it. When the customer comes into their offices, the receptionist is able to customise their greetings to each particular client by offering them the appropriate beverage.

Useful information that puts the client at ease upon entering your office!

So what next? You have implemented a CRM, taught your staff how to use it and started collecting and collating all that information. What now?

One of the biggest things that a properly implemented and maintained CRM has the ability to do for you is to give you that extra boost in defining how you contact your clients.

A successful CRM implementation will allow you to do things like an email marketing campaign that is exactly matched to the relevant information that your CRM possesses about your client.

No more hit and miss emails! This would then transform itself into a greater degree of interaction by those clients with your company and hence, lead to more appropriate contact with you.

Remember though, for your CRM to be not just another white, expensive elephant in your organisation, a few things need to be in place:
- Proper Training
Ensure that your staff knows what they need to be doing with regards to the CRM, daily
- Proper Use
Everyone within your business needs to be using it, daily
- Keep It Updated
All relevant information needs to be re-assessed and updated, daily

The focus word of the day here is DAILY. Your CRM must be used daily. It must be updated daily.

With the proper CRM system and the appropriate training and usage in place there is no information that you will not have at your fingertips when needed!