FXP @ Tazz One

Most people are talkers, that is all they do. It is the doers that make things happen, and when they do, they change the world, both their own and everyone else's around them.

That is why we never forget them. Which one are you? Are you just talking about it or are you doing it?

Most people are happily spouting off reasons as to why their brilliant product, company or plan did not end up materializing as they thought it should have. It is always the fault of someone else.

Let me just say that I subscribe to the theory that this is a total crock.

Many semi literate people, half baked ideas and products have become world wide success stories riding solely on the backs of some talented individuals. This has been happening since time began and is not about to stop now.

What you do or the product that you sell for a living is, is inconsequential in the end and does not really mean the success or otherwise of you yourself.

It is not even the marketing of your product or service per se that will see you succeed as many a 'business' coach will espouse as the final answer.

The answer itself is as simple as: 'Successful Marketing'!

No amount of throwing huge dollars on mediocre and unsuccessful marketing and advertising will make you a success.

Think about this. Anyone can shoot a video and upload it to youtube. That does not make it a success. If that same video goes viral, for whatever reason - THAT IS the answer to successful marketing.

Clever, witty, cute, straight forward... it makes no difference. What does matter is that your marketing has the 'it' factor.

Unfortunately for most, finding the elusive 'it' factor in marketing is a hard thing to do. Not even most of the people that are creating these successful marketing campaigns know exactly why it happens.

All we can deduce from all the known facts is one thing:

You cannot be following the herd and expect to be its leader at the end of the day.

Follow your own path and listen to your own instincts.

Learn from the mistakes of others but do not necessarily close down those avenues just because someone before you failed through there.